Discover the New Elvive Bond Repair Pre-Shampoo Treatment by L'Oréal Paris. An intensive rinse off treatment and the first step of the revolutionary new Bond Repair hair care routine to be used before shampooing. Hair is made up of millions of bonds that give it structure and strength. When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. Preparation and Usage Apply generous amount on damp hair from scalp to ends. Leave on for 5 minutes, and then rinse thoroughly. For optimal results, use weekly. Follow with the bond repair shampoo, conditioner and leave-in serum.